BiON Research × Dart Marketing

Client Overview

We've Done Our Homework

Before proposing solutions, we took the time to deeply understand BiON — your history, products, audience, and the untapped opportunities ahead.

Science-Backed Skincare

Founded in 1997 in San Diego by Glen Lockhart, BiON is a family-owned USA manufacturer of professional skincare for estheticians, dermatologists, and plastic surgeons. Currently led by CEO Larry Lockhart, products address acne, aging, hyperpigmentation, rosacea, and sun damage.

Clean Formulations

Free of benzoyl peroxide, parabens, mineral oil, SLS, triclosan, hydroquinone, lanolin, nanotechnology, and synthetic fragrances. No animal testing. Natural essential oils only. See full free-of list →

B2B2C Distribution

Products sold exclusively through licensed professionals — not direct to consumer. Also offers private labeling for spas and clinics wanting their own branded skincare line.

Global Footprint

Available across USA, Canada, Netherlands, Australia, and Ghana. HQ in Lincoln, NE. Website in English and Spanish. Active at esthetics trade shows nationwide.

1997

Year Founded

Countries Served

2,446

Instagram Followers

Deep Dive — Website & SEO

Your Website Is Your Storefront.
It Deserves a Renovation.

We audited bionresearch.com across design, UX, performance, and SEO. Here's what we found — and how Dart will fix it.

Visual Design

D+

Mobile Experience

SEO Structure

C-

Page Speed

✗

Current Website

2019 Design — Feels Dated

Typography, layout, and imagery don't reflect a premium, science-forward brand.

Deeply Nested Navigation

7+ top-level items with 5–8 sub-items each. Key pages buried.

Disconnected Pro Portal

Password-locked Shopify page on a different domain creates friction for professionals trying to order.

Minimal SEO & No Analytics

No blog strategy, thin meta descriptions, no schema, no GA4 tracking.

✓

Dart's Proposition

Modern, Premium Redesign

Clean, science-forward design that says "trusted by dermatologists."

Simplified Architecture

4–5 primary sections. Every page within 2 clicks.

Integrated Professional Hub

Single domain, single brand. Login, ordering, education — all in one.

SEO-First + Full Analytics

Schema markup, GA4, Search Console, conversion tracking on all CTAs.

Website — Visual Transformation

Before & After:
The BiON Website Revamp

Side-by-side: the dated current site vs. Dart's proposed premium redesign — clean, science-forward, and built to convert estheticians into loyal partners.

✗ Before — Current bionresearch.com

Outdated & Disjointed

2019-era design, cluttered nav, no visual hierarchy, disconnected pro portal, poor mobile experience.

✓ After — Dart's Proposed Redesign

Premium, Science-Forward, Conversion-Ready

Clean layout, simplified navigation, integrated pro portal, SEO-first architecture, and GA4 analytics from day one.

Key improvements at a glance

Nav

7+ items → 4–5 sections

📱

Mobile-First Responsive

⚡

Core Web Vitals Optimized

🔍

SEO + GA4 Built In

Deep Dive — Social Media

29 Years of Brand Heritage.
2,446 Followers. Let's Change That.

BiON has been posting consistently — but not growing. We analyzed @bionskincareproducts across 681 posts and identified the strategic and creative gaps holding the account back.

681

Total Posts

2,446

Followers

~1%

Est. Engagement

Low

Reels Frequency

✗

Current Gaps

No Content Strategy

Posts feel reactive — product photos mixed with reposts. No pillars, no calendar, no consistent voice.

Minimal & Inconsistent Reels

BiON has posted some Reels, but frequency is very low and inconsistent. Instagram's algorithm now dedicates 46% of user time to Reels — without a consistent video strategy, reach is being left on the table.

No Audience Segmentation

Content doesn't distinguish between estheticians (B2B) and consumers (B2C).

Weak Community Engagement

Minimal replies, no proactive community building, no UGC strategy.

✓

Dart's Solution

Pillar-Based Content Strategy

4 pillars: Science Education, Professional Spotlights, Before/After, Brand Story. Monthly themed calendar.

Reels-First Creative

4 Reels/month — ingredient spotlights, esthetician day-in-the-life, application techniques.

Dual-Audience Tracks

Separate tracks for professionals (clinical, CE-style) and consumers (routine tips, "ask your esthetician").

Active Community Management

1 hr/day: comments, esthetician engagement, UGC resharing, community outreach.

Content Pillar Framework

Science Education

Ingredient deep-dives, myth-busting, clinical highlights.

Professional Spotlights

Esthetician takeovers, protocol breakdowns, day-in-the-life.

Before & After Results

Real transformations — the most powerful social proof in skincare.

Social Media — Post Design Transformation

Before & After:
BiON Instagram Post Design

From generic product reposts to a cohesive, science-backed content system. Below: the existing @bionskincareproducts style vs. Dart's proposed visual identity across four core content pillars.

✗ Before — Current Style

Flat layout, low visual hierarchy
No brand colour consistency
Minimal copy — no educational hook

✓ After — Dart's Design

Brand-consistent lavender + white palette
Serif ingredient name, INCI + common name
Floating ingredient photography on soft oval
BiON logo top-left, subtle tagline

Visual Identity

Lavender (#B4A7D6) + White (#FFFFFF) + Black accents. Poppins for UI copy, elegant serif for ingredient names. Consistent BiON logo placement top-left on every asset.

Post Formats

1:1 Feed Posts · 9:16 Reels covers · 9:16 Stories · 4:5 Portrait. Every format templated for consistency and fast production.

4 Content Pillars

Ingredient Spotlights · Before & After Results · Professional Spotlights · Brand Story. Each pillar has its own sub-palette within the BiON brand system.

Deep Dive — Print & Conference Marketing

Trade Shows Are Where Deals Happen.
Your Materials Should Close Them.

With two International Congress of Esthetics & Spa events in 2026 (Dallas May 17–18, Long Beach Aug 23–24), BiON needs collateral that matches product quality.

✗

Current Gaps

No Cohesive Booth Identity

Banners, table materials, handouts don't feel like the same premium brand.

Outdated Product Catalog

Materials don't reflect the full range or science-first positioning.

No Digital Follow-Up

Leads go into spreadsheets. No QR-to-signup, no automated emails, no ROI tracking.

Missing Pre-Show Buzz

No social countdown, no email invites, no event landing page.

✓

Dart's Solution

Premium Booth Design System

Unified banners, table runner, signage — clinical-premium identity.

Professional Product Lookbook

12–16 page catalog by skin condition with before/after case studies.

Lead Capture & Nurture

QR signup → landing page → 3-email automated sequence.

Pre & Post-Show Campaign

Social countdown (8–10 assets), email invites, event landing page.

Collateral Deliverables

Booth Package

2 banners, table runner, display cards, backdrop.

Product Lookbook

12–16 page premium catalog by skin condition.

Print Materials

Brochure, one-pager, cards, inserts.

QR Lead Capture

Smart QR → landing page → auto-nurture.

Email Sequences

Pre-show invite + 3-email post-show nurture.

Social Campaign

8–10 countdown graphics + post-event assets.

Investment

Project-Based Pricing

Three defined projects, clear deliverables, fixed investment. Start with one or tackle all three.

Website Revamp & SEO

One-Time Project

$4,000 one-time

Complete redesign (10–12 page templates)
Desktop + mobile responsive
Simplified navigation & IA
Integrated professional portal
SEO architecture & schema markup
GA4 + Search Console setup
Content migration & 301 redirects
CMS training + 2-week post-launch support

Timeline: 8–10 weeks
Payment: 50% / 25% / 25%

Conference & Print Collaterals

One-Time Project

$1,000 one-time

2 retractable banner stands
Table runner + booth layout
12–16 page product lookbook
Tri-fold brochure + one-pager
Business cards + sample inserts
Event landing page template
Email invite + follow-up templates
Social countdown graphics (8–10)

Timeline: 3–4 weeks
Payment: 50% / 50%
Print production not included

Alternative Option

Monthly Retainer Plans

Predictable monthly investment, priority support, and Dart as your ongoing marketing partner. All plans require a 6-month minimum.

Tier 1

Growth Essentials

$1,500/month

Build a strong foundation and consistent presence

10 feed posts, 6 stories, 2 reels/mo
Community management (30 min/day)
Monthly content calendar
Website maintenance (4 hrs/mo)
Monthly analytics report
Weekly strategy calls
Email support (24hr response)

6-month minimum · $9,000 total

Tier 2

Growth Pro

$3,000/month

Active growth + conference season support

16 feed posts, 12 stories, 4 reels/mo
Community management (1 hr/day)
Conference collateral (4 assets/mo)
2 email campaigns/month
Website updates (8 hrs/mo)
SEO monitoring + recommendations
Weekly strategy calls
Priority Slack/Discord channel

6-month minimum · $18,000 total

Tier 3

Full-Stack Growth Partner

$5,000/month

Dart as your outsourced marketing department

20 posts, 16 stories, 6 reels/mo
Full community management
Complete event marketing
4 email campaigns + automations
4 SEO blog posts/month
Unlimited website updates
Competitor & trend analysis
Quarterly strategy review
Dedicated account manager
Weekly strategy calls

6-month minimum · $30,000 total

Available Add-Ons

Paid Social Ads

+$500/mo

Ad spend separate

Google Ads / PPC

+$500/mo

Ad spend separate

Video Production

+$800/mo

2 product videos/month

Influencer Outreach

+$600/mo

Strategy + management

Private Label Marketing

+$750/mo

Separate PL collateral

Spanish Content

+$400/mo

Bilingual content creation

Annual Discount: 10% off any tier with a 12-month agreement.

Why Dart

The Addition Your Brand Needs

We're not just another agency. Dart is a full-stack growth marketing & creative agency working with leading brands across 7+ countries.

50+

Brands Served

Countries

17+

Industries

40+

Time Zones Covered

Trusted By Leading Brands

Healthcare & Skincare Experience

We've worked with Pfizer, Reckitt, and healthcare/wellness brands. We understand regulatory sensitivity, science-backed messaging, and professional audiences.

Full-Stack Capability

Website, social, email, SEO, print, video, creative — one partner for everything. No more managing multiple vendors and hoping they align.

Conference & Print Expertise

Our design team delivers premium print collateral, booth graphics, and event marketing — exactly what BiON needs for the 2026 trade show season.

Global Team, US-Aligned

Strategy and account management aligned to US business hours, with a global creative team across the US, UAE, Australia, and Pakistan. 40+ time zones covered, enterprise-level output, competitive pricing.

Elevating BiONto Its Full Potential